About Us

We offer energy solutions and services across the nation to support our customers on their way to a more sustainable future.

Company Profile   

Message from the Chairman

The electrical grid is a century old and has stagnated for many decades.  By the turn of the century, driven by the Information Technology revolution, digitizing energy became possible.  Coupled with developments in Distributed Energy Resources, Battery Energy Storage, and the mass adoption of Electric Vehicles, enabling Smart, Intelligent, and Flexible Energy Grids, and converting Energy Consumers into Prosumers, are driving growth in the energy exchange industry.  The excitement and growth are driven by the digitalization of consumption, production/generation, and the transmission/distribution of energy grids.  Additional impetus is generated by the drivers and goals of climate change and environmental protection.

For the first time in human history, the convergence of these technologies is creating possibilities for connected microgrids spanning various industries, including a significant demand for integrating Waste Heat Recovery systems in industrial and commercial applications.  At SBEEC, we are pioneering the digitalization of energy for both consumption and production, and we are developing actionable services based on digital energy data.

 Masroor Ahmad Khan


Digitalize Energy production, transmission, distribution, and consumption. To enable all stakeholders to transact with trust, confidence, and speed. To profitably make a carbon-neutral world by ensuring energy planning in the most efficient and reliable manner at enterprise and national level.


To digitalized energy sales, purchases, and consumption to enable energy prosumers to operate with trust, confidence, and speed. By digitizing  consumption, energy can be managed to ensure efficiency and achieve cost reduction resulting in a profitable path to a carbon-neutral world.

Why us

Everything we do is devoted to one idea: to meticulously measure, monitor, and report electricity consumption in real-time. This will ensure fair transactions and generate insights based on consumption patterns to eliminate waste, to project future planning of electricity supply systems, and make electricity use highly efficient resulting in reduced costs.

Our Team

Masroor Ahmad Khan, Chairman

Founder and chief visionary, Masoor is the driving force behind the company. He loves to keep his hands full by participating in the development of the software, marketing, and customer experience strategies.

Moiz Ahmad Khan, CCO

Mr. Moiz is an Economics and International Affairs Major from George Washington University, USA. He has experience working in the SA at Barclay card and SWIFT and has spearheaded commercial growth since 2014, furthering business development, diversification, and value-added partnerships.

Wazir Ali Khan, CTO

Mr. Wazir is an Electrical Engineer from Perdue University, USA. He is responsible for leading all Technology operations of the company including maintenance and up-gradation of technical assets; and incorporating industry leading software and technology into the company and its operations.

Ahmed Khurshid, GM Operations

Mr. Ahmed has a MSc (Computer Science) from the University of Lahore, with 18 years of experience in the Information Communication & Technology (ICT) industry such as Energy, Utilities,Telecom, Health, Defense and Education sectors.

Muhammad Iftikhar, Chief Engineer

Mr. Iftikhar is an Electrical Engineer with 31 years of experience in the industry. He also has experience in the generation, distribution, and protection of Power Systems. Addition to that he is well versed with SCADA, EMS, Microgrids,and Renewable Design (MV and LV networks for industrial and commercial sectors).

Adnan Janjua, CFO

Mr. Adnan Zubair Janjua is a Professional

Accounting Affiliate (PAF) from the Institute of Chartered Accountants of Pakistan (ICAP). He has a diversified 20 years of experience in various manufacturing industries such as Textile

(Composite) Sugar and FMCG as Head of

Finance and Internal Audit.

Rafaqat Ali Khan, Senior Manager Energy Portfolio

Mr. Rafaqat is an Electrical Engineer with a Master's in Business Management. With more than 17 years of Cellular experience, he worked on many projects involving Cellular Management Services, Operation Excellence, Energy Opex Control and Delivery at Multinational companies. He has led the Solar Project and has the expertise for Industrial Grade Solar SBEEC, he the prime interface Technical and Commercial assistance in the ICT and Energy sectors.

Amir Shuja, BU Head North

Mr. Aamir Shuja is a mechanical engineer from UET, Lahore. He has over 29 years of experience in the power generation industry.He is responsible for SBEEC's business development in micro grids and smart metering segments in the northern region of Pakistan.

Mahmood Ahmad, BU Head Central

Mr. Mahmood is an Electronic Engineer bundled with a postgraduate degree in Mechatronics from UET. He also holds credentials from PMI-USA, AMA-USA, and CIM-UK in project management, sales, and strategic marketing respectively. He is responsible for developing market growth strategies, as well as driving sales and serving customers in central region.

Faisal Ayub, Manager Energy Projects

Mr. Faisal is an Electrical Engineer from Bahria University Islamabad. He is in charge of managing and executing our projects within budget and on time. He also has experience in conducting electrical safety energy audits and creating, developing, monitoring and analyzing dashboards to offer energy-saving solutions.

Muhammad Awais, Sales Engineer

Mr. Awais is an Electrical Engineer from the Government College University. He is equipped with more than five years of experience as a Sales Engineer. He has worked for some renowned multinationals. At SBEEC, he handles the sales & development of clients in the Commercial and Industrial (C&I) segments.

Fahim Majid, GM Finance

Mr. Fahim is the General Manager Finance working with SBEEC for a long time and have decades of experience in Accounting, Finance and Taxation.

Suleiman Khalid Naqi, Manager Entrack Systems

Mr. Suleiman has a BSc in Engineering from Beihang University (BUAA). He has a strong background in Data Science with vast experience in building data intensive applications, overcoming intense architectural and scalability issues in

diverse industries. His responsibilities cover designing data modeling processes to create and manage SBEEC’s data architecture, performing custom analysis and identifying trends.

Professional Affiliates

Commercial Collaborators